The global automotive industry is undergoing a profound transformation driven by electrification, digital and technological innovation, decarbonization and evolving consumer demand. Thailand has emerged as a leading ASEAN hub for automotive and auto parts manufacturing and exports, with a strategic ambition to become a regional hub for next-generation mobility solutions, including Electric Vehicles (EVs), Hybrid Electric Vehicles (HEVs), Battery Electric Vehicles (BEVs), and Plug-in Hybrid Electric Vehicles (PHEVs). This transition is supported by proactive government policies and strategic initiatives aimed at promoting sustainable mobility and advanced automotive technologies and a low-carbon economy.
As a leading automotive law firm in Thailand, we advise global and regional clients across the entire automotive value chain (both internal combustion engine (ICE) and EVs), from leading European, Japanese, Chinese and US automobile, truck, motorcycle and construction plant manufacturers, upstream original equipment manufacturers (OEMs) and parts manufacturers, and R&D operations to downstream distributors, dealerships, automotive leasing operators, and service providers within the broader mobility ecosystem.
We provide comprehensive legal support across Thailand’s legal and regulatory landscape. With deep insight into the sector’s ongoing transformation, we assist clients in investing in or expanding automotive, EV, and mobility-related operations in Thailand. Our services include market entry strategy, foreign investment structuring and regulatory analysis, obtaining regulatory approvals, and securing Thailand Board of Investment (BOI) incentives, including both tax and non-tax benefits supporting EV production, battery manufacturing, charging infrastructure, green technologies, and eco-friendly industrial practices aligned with Thailand’s transition toward a more environmentally sustainable and low-carbon economy.
Our experienced automotive industry lawyers in Bangkok advise on a wide range of industry specific matters, including automotive supply chain legal risk management, competition law, environmental and ESG compliance, product liability, technology licensing, labour and employment matters, and the structuring of compliant distribution networks and dealership arrangements. We also advise on automotive financing and leasing structures, including regulatory requirements applicable to leasing operators and consumer protection frameworks.
Our corporate and M&A team has extensive experience advising on joint ventures, land acquisitions, BOI applications, foreign business licensing, and share and asset acquisitions and disposals in the automotive and mobility sectors. Complementing this capability, our litigation and dispute resolution team regularly represents automotive clients in complex and high-value contentious matters. In addition, our labour and employment team has guided major international manufacturers through sensitive factory shutdowns and closures.
Through our integrated, full-service legal platform, we enable clients to capture emerging opportunities, manage regulatory complexity, mitigate risks, and drive sustainable growth in Thailand’s evolving automotive market.
Our automotive sector expertise includes advising on:
- Thailand Board of Investment (BOI), Industrial Estate Authority of Thailand (IEAT), and Eastern Economic Corridor (EEC) incentives
- Corporate structuring and restructuring
- Joint ventures and strategic alliances
- Foreign Business Licenses (FBL) and Foreign Business Certificates (FBC)
- Mergers and acquisitions (share and asset transactions)
- Health, safety, and environmental compliance, including ESG matters
- Export and import controls and customs regulations
- Insurance and risk management
- Brand licensing, as well as intellectual property protection, enforcement, and dispute resolution
- Labour and employment matters
- Licensing, permits, and regulatory registrations
- Product safety, vehicle recall, and product liability
- Regulatory compliance and corporate governance
- Sourcing, manufacturing, supplying, and outsourcing arrangements, including dealership and franchising agreements
- Automotive leasing, hire-purchase, and financing structures
- Dispute resolution and litigation
